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Pinkwashing or Rainbow-washing appears like clockwork every June. Companies flash solidarity through marketing efforts and publicity stunts. Most of us know that these efforts are mainly motivated by profit not ally-ship and yet we still laregely welcome it. Why?

By normalising LGBT+ expression we are doing good. By showing people who want to come out that they are not alone is fabulous. Likewise is giving people a safe place to just be whoever they are and make them feel wonderful about doing it.

It is now time for another step being taken. Towards a world where self expression is the norm and the safe place is every road, every street, every day of the year. And it begins with taking back control of what Pride is.

Today it is the companies who pay the most who receive most prominence at Pride. How much are they willing to spend to be seen. There are few checks, little accountability and everyone suffers for it.

Pride 365 believes that companies who are held to a standard of authenticity will thrive and society will change for the better with it.

That is why we created the Pride 365 Certification. A way for anyone to quickly and easily identify if a company is willing to take real measures towards inclusivity and show solidarity not for a season but 365 days a year.

The Pride365 Seal of Approval measures inclusion in the workplace across all levels and shines a light on work that...
ONGOING COMMITMENT TO LGBT+ COMMUNITY OF INCLUSION, EQUALITY & TRANSPARENCY 365 DAYS OF THE YEAR  Pride365, a trailblazing organisation with...
Pride365 empowers organisations to become true catalysts for positive change by putting a focus on real, actionable and incremental improvement....
As InterPride's global partner, Pride 365 work to inspire organisations to meet the highest standards of inclusion, culture and equality all year round.At...
We are delighted to announce that online fashion business boohoo are joining us this month as a partner to become Pride365 certified....
Pride 365 are proud to announce that British Transport Police have become the next organisation to be Pride365 certified. Amongst other pledged...
The BeNeLux LGBTIQ+ Business Chamber (BGLBC) aims to increase awareness and transparency for LGBTIQ+ entrepreneurs in several business areas including Supply Chain. By...
Pride365 CEO Jack Mizel shares his professional journey with Pride and talks about how genuine DEI dialogue can change the...
Transform Hospital Group gains LGBTQ+ certification 12 Feb 2021 Share this article Independent healthcare provider Transform Hospital Group has been...
Nissan Achieves Pride 365 Certification Share on FacebookShare on TwitterShare on LinkedinShare via Email Nissan Motor (GB) has been awarded...
Diverse by nature, inclusive by choice. Hilton is recognised for the LGBTQ+ Inclusion Agenda 4 months agoby Amy Written by...
Seven considerations for cultivating a trans inclusive workplace by Jack Mizel Jack Mizel, CEO of Pride 365, shares seven suggestions...