The blu media network was established by Olaf Alp in 1997. In 2003 his company was the first LGBT media organisation that got a radio license in Germany. 2012 and 2013 marked the years that blu media network has acquired most German gay magazines with a total number of five publications for Berlin, Cologne, Munich, Frankfurt and Hamburg. Two years later the company took over the oldest gay media brand worldwide “Spartacus“ which has transitioned from book form to an app. As an event agency the company organises pride floats for clients such as Daimler, Google, Bayer, or Volkswagen and offers consultation on pink washing.