Pride 365 has a mandate to bring an end to pink-washing and ensure that only those businesses that are truly authentic and consistent with their support of the LGBTQ+ community should stand out from those that don’t. Every business or organisation that publicly commits to incremental improvement towards inclusive practice and authentic support with Pride 365 is another step in the right direction.
However for all we do, the global phenomenon of pink-washing is so far reaching and entrenched in normalcy that though unfortunate, we cannot achieve its end alone. And so, Pride 365 requires help from those who see value in the mission. Champions of Pride 365 come from all walks of life. Our role is to help spread the message for positive change for the LGBTQ+ community and the world, through our networks, allies, friends and families.
