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What is the Pride 365 Certification?

The Pride 365 Certification puts a line in the sand between the authentic and the Pink-Washers.

It is the ultimate Kite Mark demonstrating to the LGBT+ community that our Partners have a genuine and authentic commitment to the LGBT+ community both within their place of work and in the wider society.

The assessment process evaluates culture, staff satisfaction, policy, community outreach and marketing. Underpinned by the Global empowerment of InterPride and was launched at World Pride, Stonewall 50 in New York July 2019.

Once a business or organisation has passed the vetting and made a public Pledge towards real and demonstrable commitments over a defined length of time, they will receive the Pride 365 Certification.

WHY CERTIFY?

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Staff care about how their employers treat them and what their values are. The Pride 365 Certification demonstrates an ongoing commitment to providing a working environment where everyone can bring their best and most authentic selves to work.

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Talent cares about what their employers stand for. The Certification shows a mindful and inclusive approach to creating a working environment within which to work and flourish.

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Customers care who they buy from. People are far more likely to purchase from those they perceive as authentic supporters.

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We should all care that together we are doing our part. Our Partners give back and publicly pledge to do so.

PRIDE 365 CERTIFICATION PROGRAMME

1

BIG PICTURE DIAGNOSTIC

Tell us about your Community Engagement, Inclusivity practices and Marketing Collateral.

2

INCLUSION ASSESSMENT TOOL

Our (IAT) will be sent to as large a sample size as possible of your employees agreed between you and us.

3

PRIDE 365 ANALYSIS

We will examine your IAT, Big Picture Diagnostic, Marketing Collateral and Customer Care in house.

4

THE RESULTS

Our consultant will privately let you know if you have passed the assessments and then guide you in your next steps towards Best Practice.

5

THE PLEDGE

You choose the right pledges for you to achieve by a certain date.

6

SIGNING THE PLEDGE

Cement your commitment with a signature.

7

AWARDING CERTIFICATION

You have publicly been awarded the Pride 365 Certification. This is the beginning of our Partnership and our public activity.

8

CONGRATULATIONS

From here on out we will work together to bring an end to PinkWashing and create a more inclusive world.

FAQ

From our secret shoppers to our assessment, or helping you with your own, the process takes between three weeks to a couple of months.

The Seal of Approval is an annual award. It can be renewed through a commitment towards incremental improvement year on year.

We believe that noone is perfect, all we can ask for is incremental improvement and transparency. We are willing to help any business or organisation that has the right intentions from the ground up.