certification

Certification

All the work we do is underpinned by the Global empowerment of Interpride.

Certified organisations and businesses must first score a minimum baseline performance and then will commit to a path of incremental improvement year on year. Once a business or organisation has been certified they will receive the Pride 365 Seal Of Approval.

The Seal of Approval will be awarded on an annual basis. This ensures that the improvements committed to are being met.

Pride 365 takes a holistic view of a business or organisation. Often the unsung heroes are the ones fighting for fairness and inclusion on the inside. Being certified shines a light on the work being undertaken by Human Resources and then turning the light around so that it becomes a beacon that the LGBT+ community can see and will know you are a company deserving of their ongoing loyalty and custom.

We ensure that society as a whole can see the work you do that oftentimes would go unnoticed, in effect what was once seen as a cost will become a driver of revenue.

The Pride 365 assessment process evaluates your business, your products or service and your ongoing commitment to the LGBT+ community. In partnership with Interpride, the Seal of Approval was launched at World Pride, Stone Wall 50 in New York July 2019.

WHY CERTIFY?

Retain your talent, so that they feel comfortable that you are an inclusive and caring company.

Highlights to the LGBT+ community that you are a mindful and sensitive organisation that offers a comfortable environment within which to work and, flourish.

This programme is ultimately driven by making sure that only the best and most worthy businesses derive revenue from the LGBT+ community.

As part of our charter we ensure that a focus is giving back funds and support to the Interpride Solidarity Fund, an initiative that promotes and sets up Prides in hostile territories.

PRIDE 365 CERTIFICATION PROGRAMME

BIG PICTURE DIAGNOSTIC

Tell us about your Community Engagement, Inclusivity practices and Marketing Collateral.

INCLUSION ASSESSMENT TOOL

Our (IAT) will be sent to as large a sample size as possible of your employees agreed between you and us.

PRIDE 365 ANALYSIS

We will examine your IAT, Big Picture Diagnostic, Marketing Collateral and Customer Care in house.

THE RESULTS

Our consultant will privately let you know if you have passed the assessments and then guide you in your next steps towards Best Practice.

THE PLEDGE

You choose the right pledges for you to achieve by a certain date.

SIGNING THE PLEDGE

Cement your commitment with a signature.

AWARDING CERTIFICATION

You have publicly been awarded the Pride 365 Certification. This is the beginning of our Partnership and our public activity.

CONGRATULATIONS

From here on out we will work together to bring an end to PinkWashing and create a more inclusive world.

FAQ

How long does it take to get certified?

From our secret shoppers to our assessment, setting up an Ally Network or helping you with your own, the process takes between three weeks to a couple of months.

How long does the Seal of Approval Last?

The Seal of Approval is an annual award. It can be renewed through a commitment towards incremental improvement year on year.

Does it matter if you have never set up inclusion policies before?

We believe that noone is perfect, all we can ask for is incremental improvement and transparency. We are willing to help any business or organisation that has the right intentions from the ground up.